Ah, London – a city where you can find history at every corner and, if you know where to look, some of the most delightful wines the world has to offer. If you're a wine lover, you know the thrill of discovering a hidden gem, a unique bottle, or a friendly merchant who knows exactly what you’re looking for. We've rounded up 10 must-visit wine merchants in London where each visit feels like a mini-adventure. Ready to sip your way through the city's best? Let’s dive in!

Bottle Apostle

49 Park Rd, London N8 8SY

Bottle Apostle caters to everyone, from wine novices to experts. Their shops are welcoming, free from the intimidation of wine snobbery, and invite customers to explore. With locations in Crouch End, Clapham, Primrose Hill, and Victoria Park, there’s a Bottle Apostle within reach to satisfy any wine lover’s curiosity.

Source: Bottle Apostle

Butler's Wine Cellar

247 Queens Park Rd, Brighton BN2 9XJ

Starting in 1979, Butler’s Wine Cellar has championed unique, characterful wines. This family-owned shop in Brighton has been a go-to for Brits looking to go beyond the basics. It’s a bit of a journey from central London, but the charm, character, and excellent bottle choices make it well worth the trip!

Source: Wide World of Wine

Davy’s Wine Merchants

20 The Market, London WC2E 8RB

Founded in 1870, Davy's brings history and wine together in the best way. With a strong heritage of providing fine wines to West End hotels, this spot is a great stop for anyone looking to dive into London's vintage wine scene.

Source: Davy’s Wine Merchants

Gerry's Wine and Spirits

74 Old Compton St, London W1D 4UW

Located in Soho, Gerry's is an "Aladdin's Cave" for spirits lovers. With a massive selection of rare and wonderful bottles, they focus on unique spirits and wines, perfect for those hunting down the unusual and exciting.

Source: Facebook

Hedonism Wines

3-7 Davies St, London W1K 3LD

Hedonism Wines is located in Mayfair and is nothing short of luxury. Established in 2012, this shop has become one of London’s most famous wine merchants. True to its name, it’s all about pleasure here, with a fine selection that caters to those seeking the best of the best.

Source: Hedonism Wines

Jeroboams

13 Elgin Cres, London W11 2JA

For over 30 years, Jeroboams has been a neighborhood favorite, stocking a wide range of wines with a personal touch. Knowledgeable staff help guide you, ensuring you leave with a bottle (or two) that’s just right for you.

Source: Jeroboams

Seven Cellars

104 Dyke Rd, Brighton BN1 3JD

Serving Brighton since 2015, Seven Cellars is a haven for those who enjoy supporting small wineries and local businesses. They offer distinctive wines, beers, and spirits, with an emphasis on craft and quality.

Source: Seven Cellars

Hay Wines

11 High St, Ledbury HR8 1DS

Founded in 2009, this Herefordshire-based wine merchant has a London presence and is well-loved for its range of organic and biodynamic wines. With over 75 years of combined experience among their team, Hay Wines offers expert advice and a curated selection that caters to the adventurous palate.

Source: Hay Wines

Passione Vino

85 Leonard St, London EC2A 4QS

An ode to Italian wine, Passione Vino specializes in artisanal Italian bottles, cheese, and charcuterie platters. This Shoreditch spot is an Italian paradise for wine lovers looking to discover unique, small-batch Italian wines.

Source: British GQ

Lea & Sandeman

170 Fulham Rd, London SW10 9PR

Lea & Sandeman believes in wines you can drink, not just admire. Known for their quality and value, they focus on wines with true character. Their customer-first approach and dedication to drinkability make it a refreshing stop on any wine tour.

Source: Sherry.wine

Exploring London's wine merchants is like embarking on a treasure hunt where every shop has its own story and specialty. In London, there’s no shortage of options to sample something new or find a cherished favorite. So, grab a friend, pick a shop (or ten), and treat yourself to some of the finest wines London has to offer. Happy sipping!