London Spirit Competition winners now get their own press package

London Spirits Competitions 2023 is all set to recognise, reward, and help promote spirits brands that are marketable and consumer-driven. The heart of this competition lies in having the top names in the industry taste and declare the best brands from an end-customer point of view.

Spirits are judged based on Quality, Value and Packaging. Other factors such as mixability and affordability are also taken under consideration. Spirits are awarded Gold, Silver and Bronze medals as per the cumulative score given by 3 judges from the panel of pro bartenders, bar owners and spirit buyers.

London Spirits Competition-Medals

A medal from the London Spirits Competition speaks to the sellability and commercial longevity in a bar, restaurant, or retail store. Displaying the winning medal stickers not only on the bottles but also on POS and marketing material like Shelf Talkers, Case Cards, Bottle Neckers, Brand Deck and Sell Sheets will go a long way for any brand - new or established.

Here’s where it gets interesting -

Apart from the medals, spirits can also win titles, as follows.

Spirit Of The Year, Vodka Of The Year, Rum Of The Year, Tequila Of The Year, Gin Of The Year, Whisky Of The Year, Distillery Of The Year, Best Spirit By Country, Best Spirit By Quality, Best Spirit By Value, and Best Spirit By Packaging.

Perks of winning titles -

~ Dedicated winner articles

A glory story about the brand, its history right from founding to current, the award itself, USP, other spirits within the brand etc.

London Drinks Guide

~ Social Media Shoutout

A suggestion to our B2C audience “Add To Cart” with brand details in caption and pictures of the medal and bottle in the creative and a corresponding story tagging the brand.

Instagram Page of London Drinks Guide